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Scaling Up and Out

re:Invent has turned into a vast conference, dwarfing many other IT get togethers, 50,000 people expected with an unmanageable schedule spread across 5 hotels. Even if you can walk quickly, its at least 30-45 minutes walk between quite a few of the venues.

This is the first time I’m attending re:Invent so the rush of excitement of a new event is invigorating for me.

I’d love to meet up with anyone who is here so please get in touch via @julian wood

AWS seems an unstoppable machine and that’s not in any way to say it should be stopped. Its rare a single company rises so spectacularly to create a major new part of an already established industry. 10 years ago this new thing called EC2 was a curiosity, now its old hat as services like Lambda become the new compute engine.

Why I’m here

I’m coming to AWS self funded so don’t have a company/vendor agenda I need to follow, I can truly see what interests me! My plan is to first of all see what’s new. This isn’t just about announcements although those are important but more how AWS develops into a service provider specifically for enterprises. Cloud is a new way of doings things yet enterprises have been doing things in a particular way for a long time, sometimes for good reasons and sometimes it is plain old toxic heritage IT!

I’m also investigating how enterprises change themselves to do cloud properly, taking advantage of the flexibility and scalability of public cloud and also how AWS updates itself to service enterprises better. This is a complicated dance which needs a lot of back and forth fancy foot work from both sides. I’m expecting more enterprise features, plenty of compliance, governance and security as a service. The recently announcement of PrivateLink as a new way to connect your VPCs to AWS services with more control is a nod to enterprises that’s don’t want all their stuff near the internet by default. AWS is working hard to ensure enterprises can take advantage of all the clever cloud stuff they have to offer.

Secondly I’m watching the serverless space very keenly and expecting a huge focus on Lambda. I’m not being hyperbolic by stating the serverless/FaaS pattern is the future of compute. A new cloud operating model where all infrastructure is abstracted, business processes as pure code without restrictions on scale, billed per invocation giving you financial super-powers.

What could be coming?

AWS releases new features and major updates to existing ones in an unprecedented manor. Just last week, more than 30 announcements were made and that’s before re:Invent and the big picture announcements likely reserved for the show. Make sure you subscribe to the excellent Last Week in AWS mailing list by Corey Quinn

At this stage its a guessing game as to what they might be, but certainly more IoT, ML, AI and buckets of enticing delicious serverless. I’m expecting some Blockchain as a Service and likely Kubernetes as well.

Amazon is also a remarkable company in the way it is able to erm. reinvent itself. This isn’t just an AWS thing but AWS certainly helps all of the rest of Amazon be incredible agile, be able to continually experiment, use its own platform as a sensing engine, rely on real data to make decisions and cannibalise itself. Lambda has been built to cannibalise EC2.

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