ZeroStack is a recently out of stealth company providing a cloud managed hyper-converged appliance running OpenStack. It is targeting private cloud customers who are wanting to stand up their own OpenStack instances but don’t want the hassle of getting it all working themselves. What ZeroStack also does which is unique is combine this infrastructure part with application deployment which for me is the exciting bit.
It is early days for the company but it has seasoned financial backers, advisers and founders and after just a year has an impressive amount of functionality in its product.
The use case is companies wanting to replicate the ease of public cloud but in as a private cloud. Amazon’s AWS and Microsoft’s Azure make spinning up VMs or even direct application instances easy and allow you to pay per use. It’s all about lowering the admin of deployment and moving to an IT consumption model.
This is all great but companies at the moment need to replicate this functionality in-house and may like to built out a private cloud. They may need data kept on premises due to perceived security concerns or even legally requiring data to be held in a particular location. There may be more practical concerns like the amount of data to be stored/analysed that makes it impractical to move externally. The issue of cost may be an issue with scare stories of AWS bills racking up quickly although I do find companies are very poor at working out their own internal data center costs so comparisons are not necessarily accurate.
The point where deployment happens is also shifting away from infrastructure support teams to application support teams and further along to applications themselves managing their own infrastructure resources via API calls to a cloud to spin up new VMs with automated deployment and scaling of applications.
Suffice to say companies are wanting to replicate public cloud functionality internally to give applications the resources they require. Current software options are generally VMware which is feature rich with excellent infrastructure resiliency with a cost model to match the functionality or OpenStack which is open source, not as feature rich with deliberately less infrastructure resiliency but doesn’t have license costs due to a vendor.
ZeroStack uses the tagline “Public Cloud Experience, Private Cloud Control” and as I see it is attempting to give its customers four key things:
1. Hardware: Hyper-Converged Appliance