Last year, one of the highlights of HP Discover for me was spending some time one-to-one with HP Software’s VP of Strategic Marketing, Paul Muller, who walked and talked around the show floor going through some of what HP Software is doing in a forthright and honest way which I appreciated. HP Software has a pretty diverse portfolio including LoadRunner, Fortify, TippingPoint & Arcsight on the infrastructure side and a ton of other stuff from Haven, Vertica, Idle for Big Data and a number of performance analysis suits and tools for application engineering and testing.
Paul spoke again today about the “continuous innovation enterprise”. Paul said enterprises are struggling to differentiate through “digital” (a buzz term I don’t particularly like BTW). He says 25% of companies will miss the shift and lose market position (does this include HP!?). He then went to on to talk about how HP is trying to help business and IT leaders understand this transformation. I was kean to hear concrete examples of software HP is developing to do this rather than just though leadership or some advisory service. Paul used the examples of their Application Lifecycle Management product suite which is used by developers for testing, performance engineering and lifecycle management all delivering apps to various places including mobile delivery. An interesting piece he spoke about what using Big Data analytics to be able to predict bugs in software development using historical defect rates before code is shipped which can dramatically reduce the bug rate and increase user experience.
Last year when we chatted about buzzword “Big Data”, Paul had mentioned he preferred the term “Connected Intelligence” which I liked.